276: B2B Growth Channels Available for Each CAC Level Part 2
The Predictable Revenue Podcast
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What's the Right Answer to Multitouch Attribution?
Gronk: In marketing, there are thousands of channels and 14 different things where they could have interacted. He says multitouch attribution is a sort of horseshoe value kind of thing that ascribes more value potentially to the initial find. But also ascribing value to the touch points along the way, right? Gronk: You need your marketers to really be into that CRM and using it effectively.
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