4min chapter

In the Sauce cover image

Building with Content Creators

In the Sauce

CHAPTER

What to Expect From a Creator and Influencer

TikTok has 2,500 downloads a week. Many of them are from people who are either building brands or operators of brands. So on the brand side, what should we be expecting from creators and influencers? What is the difference between them? And how do we get the most out of that relationship?

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