Navigating Attendance Challenges in Sports Teams

In a special live taping of The Varsity, Giants C.E.O. Larry Baer and Fox Sports exec Ben Valenta join John for a rollicking convo on the art of community-building in sports. They discuss the Giants’ hands-on approach, Fox Sports’ data-fueled fan strategy, the ripple effects of chord-cutting, and more. Then, the trio dig into the delicate balance between spending and success in baseball—before fielding questions from the audience.

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