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The Cardone Zone

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Dominance Is Good in the Business World

In the business world you always want to be in a position to dominate, not compete. Forward thinkers don't copy - they create. Never make it your goal to compete. Domination is where you want to be. Don't let another company set the pace. Make this your organization's job to set the pace for the whole sector. Stay ahead of the pack. Be out ahead so that there are no other people who can chase you around. You should never study and duplicate others best practices. It sets apace and lets others compete. For example, Apple doesn't copy dal i b m rim phones or what others were doing with their smart phones. They didn't copy those concepts

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