007: Change resistance, segmentation, & nurturing your audience
The Marketer's Mind with Todd Brown • Marketing Topics That Push the Boundaries
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How to Create an Automated System That Nurtures the Relationship Accordingly to Each Individual's Needs
The first most important element in any direct response campaign is the list. Then the second most is the offer and then finally comes the copy. If you've got a tightly defined audience, you know, tightly defined segment and you match your message to that segment, your response rate is gonna go much, much higher. We'll share some of the things that we do at marketing funnel automation so that you can better target your marketing message to those segments.
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