MI022: Building Your Brand Through Fandom with David Meerman Scott (Entrepreneurship Podcast)
The Intrinsic Value Podcast - The Investor’s Podcast Network
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How to Stand Out From the Competition
In a world where the digital landscape is so competitive, how can someone really stand out? I've been studying this idea of fandom for the past five years. People can become fans of any organization or any person or any practice service. It's a very different way of looking at the competition and doing something slightly better.
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Transcript
