About forty % of the advertisers this year are going to be new toth superable. That seems like a high percentage, but is that sort of the norm? From what i can tell, that's not an unusually high number. You know, for a lot of companies, it's a one off. I'm especially smaller, you know, non mega multi nationals,. It's a one shot. For some of em, it's moving widgets. Sometimes it works and sometimes it doesn't.

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