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The Daily: Meta’s CMO on Why He Hates the Term “Performance Marketing” and How AI Turned the Business Around | Nov 21, 2024
Behind the Numbers: an EMARKETER Podcast
AI's Transformative Role in Marketing
This chapter explores the impact of AI on Meta's advertising strategies, emphasizing its significance in ad ranking and creative enhancement. It discusses the balance between leveraging AI as a creative tool and addressing advertisers' concerns about losing control over their processes.
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