From “subscriber‐financed stalwart” to AI trailblazer—how The Atlantic built an AI task force, overhauled its search strategy, and struck bold licensing deals to future-proof quality journalism.

This week on The Media Copilot, host Pete Pachal sits down with Nicholas Thompson, CEO of The Atlantic, to unpack how one of America’s most storied publications is navigating the AI revolution. Under Nick’s leadership, The Atlantic has become a rare legacy‐media success story—profitable, subscriber-driven, and bold in its AI strategy. From launching an internal task force post-ChatGPT to pivoting away from Google-first traffic, to striking a licensing deal with OpenAI despite staff unease, The Atlantic’s journey offers a playbook in balancing journalistic integrity, business sustainability, and technological innovation. Nick brings both enthusiasm for AI’s potential and a clear-eyed realism about its impact on news discovery and trust.

Pete and Nick dive into: 🔹 The AI Task Force’s findings on search traffic decline and what it meant for The Atlantic’s business model 🔹 Behind the scenes of The Atlantic’s licensing agreement with OpenAI—and why it ruffled editorial feathers 🔹 How “agents” and personalized AI tools will reshape how readers find and engage with journalism 🔹 The Atlantic’s ethics playbook for AI: rules, guardrails, and editorial oversight 🔹 Striking the balance between subscriber trust, profitability, and fearless experimentation

Whether you’re a media professional, tech enthusiast, or simply curious about the future of news, this episode offers rare insight into how a leading publication is plotting its course through one of the most tumultuous eras in media history.

🎙 Guest: Nicholas Thompson | CEO, The Atlantic | https://www.linkedin.com/in/nicolasthompson

📩 And if you enjoyed this conversation, I’d encourage you to follow the show on Substack, Apple Podcasts, Spotify, or any other podcast app that you want. Also, I’d appreciate it if you’d leave a rating or review — it really does help the show. And if you’re on YouTube, don’t forget to “like” the video and subscribe to the channel 🔔

You can also subscribe to The Media Copilot newsletter (link in show notes) and visit mediacopilot.ai for exclusive resources, tools, and AI training courses built specifically for media professionals.

This episode of The Media CoPilot was produced by Pete Pachal, Executive Producer Michele Musso, and with video/audio editing by the Musso Media team. Produced by Musso Media. © 2025 Musso Media. All rights reserved.

Music: Favorite by Alexander Nakarada, licensed under Creative Commons by Attribution 4.0 License

© AnyWho Media 2025

Ultraterrestrials: The Ancient Intelligence Behind UFOs | Operation Trojan Horse

THIRD EYE DROPS

Elementals, Folklore, and Comparative Mythology

The AI-powered Podcast Player