
REWIND: The Future of Retail Media with Media, Ads + Commerce's Andrew Lipsman (originally aired 2/4/25)
Beyond The Shelf
00:00
Navigating the Future of Retail Media
This chapter explores strategies for brands to optimize advertising budgets across various channels, emphasizing the significance of upper funnel formats and the integration of traditional and performance marketing. It discusses major industry shifts, including Walmart's acquisition of Vizio and predictions for the retail media landscape in 2025, focusing on upcoming partnership opportunities and innovations. The conversation also reflects on real-world examples of retail media advancements while intertwining personal anecdotes about family and work-life balance.
Transcript
Play full episode