Beyond The Shelf cover image

REWIND: The Future of Retail Media with Media, Ads + Commerce's Andrew Lipsman (originally aired 2/4/25)

Beyond The Shelf

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Navigating the Future of Retail Media

This chapter explores strategies for brands to optimize advertising budgets across various channels, emphasizing the significance of upper funnel formats and the integration of traditional and performance marketing. It discusses major industry shifts, including Walmart's acquisition of Vizio and predictions for the retail media landscape in 2025, focusing on upcoming partnership opportunities and innovations. The conversation also reflects on real-world examples of retail media advancements while intertwining personal anecdotes about family and work-life balance.

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