The Other Game: How Athletes Become Brands
DealBook Summit
The New Era of College Sports: Recruiting and Athlete Branding
This chapter examines the transformative changes in college sports recruitment, focusing on the challenges coaches face in maintaining player commitments amidst increased financial opportunities. It highlights the impact of NIL deals and the transfer portal on athlete loyalty and branding, illustrating how these factors are reshaping college athletics. The discussion also reflects on the implications of evolving athlete dynamics, including the rise of personal branding and the balancing act between sports responsibilities and financial interests.
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