78: The Etymology of Reverse ETL & Why It’s a Key Piece Of The Modern Data Stack with Boris Jabes of Census
The Data Stack Show
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The Data Warehouse Is the Perfect Repository for Theer, Right?
Software companies have moved to this new paradime, right? Because their most important signals come from their sophware and your c r m doesn't store that. The bulk of the intelligence lives kind of glombed on to the sales force insteads in a collection of maybe checked in, probably not checked in, code. That's what we're going to see over the next end. But it'll take, like i'm talking, like, easily a decade plus.
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