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78: The Etymology of Reverse ETL & Why It’s a Key Piece Of The Modern Data Stack with Boris Jabes of Census
The Data Stack Show
The Data Warehouse Is the Perfect Repository for Theer, Right?
Software companies have moved to this new paradime, right? Because their most important signals come from their sophware and your c r m doesn't store that. The bulk of the intelligence lives kind of glombed on to the sales force insteads in a collection of maybe checked in, probably not checked in, code. That's what we're going to see over the next end. But it'll take, like i'm talking, like, easily a decade plus.
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