Taylor Lorenz’s Power User cover image

The Death of Rainbow Capitalism w/ Matt Bernstein

Taylor Lorenz’s Power User

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LGBTQ Representation and Commercialization in Media

This chapter explores the shifts in LGBTQ representation in media and advertising, focusing on iconic campaigns like 'Think Before You Speak' and the rise of rainbow capitalism. It critiques the oversaturation of pride-themed merchandise and the commodification of activism post-marriage equality, highlighting ongoing struggles within the LGBTQ+ community. The discussion emphasizes the need for genuine engagement beyond marketing tactics, especially in light of broader social justice issues.

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