The Importance of Knowing

5min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Frank: Where is the disconnect between what I think the impression of our brand is versus what people actually think is? And how do you find that? Frank: The fear in asking is you're going to hear things you don't want to hear. There is a sort of coding process that happens on the back end, where you get the answers that you do from folks and then you start filtering those answers through what you know about core motivations for human beings.

In this episode of The Unmistakable Creative Podcast, we delve into 'Engineering Visibility'. Our guest is the remarkable Chloe Nwangwu, a public speaker and brand consultant with a unique blend of expertise in tech, digital media, design, and conflict mediation.

Chloe's unconventional journey has taken her into the rooms where pivotal decisions are made. From advising small island nations to the first refugee delegation to the UN, she has witnessed the challenges underdogs face in these high-stakes environments. But Chloe doesn't just observe; she equips. Using her international mediation toolkit and methods grounded in brain and behavioral science, she's creating a systematic change.

In this episode, Chloe shares her strategies for engineering visibility in branding. She discusses her proprietary brand positioning to design mapping protocol, a tool that has successfully assisted clients in translating goals, desired outcomes, demographics, and relevant psychographics into neuro-rich visual communication.

Join us as we explore the elements of Chloe's behavioral science approach to branding, and how it

can influence public perception and drive organizational change. This episode is a must-listen for anyone interested in the intersection of behavioral science, branding, and social impact.

Subscribe for ad-free interviews and bonus episodes https://plus.acast.com/s/the-unmistakable-creative-podcast.

Hosted on Acast. See acast.com/privacy for more information.