Airline Marketing Innovations

British airways were known for treating people in coach like they are cattle. virgin said, we're going to give you the same entertainment system as first class. They also did something very cute which is to emphasize the fact that this was like being at the cinnema. The cholk ice, in the 19 nineties or eighties, was as much a part and parcel ofGoing to the cinnemand britain as popcorn was in the united states and is now in britain. But it was one of those strange things. So they used to hand out chock ices during the film. And that's a perfect case, a bit like the double