The Art of Persuasion: Lessons from a Con Artist Father

Dr Kevin Dutton is a psychologist, author, and elite performance consultant whose research focuses on persuasion and social influence, psychopathic personality and elite cognition.

Psychopaths get a bad rap. Perhaps understandably. They have a branding problem to say the least. But there are some personality traits like emotional control, focus, drive and single-mindedness that elite performers can model off of psychopaths to improve their effectiveness.

Expect to learn how psychopathy exists at all, why teams kicking second in a penalty shootout have a 30% greater chance of missing, why psychopath pilots in world war 2 didn't make it home even though they won their fights, how different accents can be more prejudiced against than different races, why splitting the world into categories creates a foundation for huge biases to occur and much more...

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