Cannes Day 2: Brand-building is so back
The WARC Podcast
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Navigating Fragmented Media for Brand Success
This chapter explores the challenges marketers face in a fragmented media landscape and the importance of understanding 'fan truths' to create resonant content. It highlights innovative strategies employed by brands like McDonald's to engage diverse audiences, particularly Gen Z, and maintain brand consistency across various channels. The discussion emphasizes the need for collaborative and interactive marketing approaches that foster audience participation and drive effective return on investment.
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