Introduction

You have a startup idea. You tell 10 friends and they tell you it's awesome.  What does that prove?

Unfortunately, not much. 

Validating your idea requires you to go outside your building and talk to real customers. Not only that, real validation means having customers pay for your product. But how do you do that without having to build something first?

Find out from Eran, the CEO of Thriver on this episode. Eran and his co-founders generated thousands of dollars in sales before writing a single line of code. By the time they started building, they knew for sure there'd be demand... because they'd already closed real customers. 

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