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Arne Kittler on team, organisational alignment and Xing’s own alignment method - Auftragsklärung

Product Pioneers

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Zing's External Use of the Framework

Zing made the framework for internal use. It was expected that other companies would pick it up and then use it. Was that part of your strategy when you made it? I mean, we did it completely for ourselves. We just needed something and it, we, we iterated until we had something that worked. When we started talking about it to other people, we noticed, okay, there, we are not the only ones who need something in that area. That's basically where this external use became more interesting. And of course we like to share what we do. Because good product people can share without getting into competition.

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