#197: Loyalty Insights from Poland
Let's Talk Loyalty
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Gamification: A New Approach to Loyalty
Gamification is first of all the way to entertain participants. But also the way to make your program alive if I may say so. It's something that basically would encourage your participants to be active in the purchases and identify themselves at the checkout as part of the program benefits. And retailers approach it differently, we've got either mobile games or just either games for fun or games which will give you loyalty points.
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