The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Benchmark's Scott Belsky on What Makes Truly The Best VCs? Why Entrepreneurs Must Focus on 'The First Mile' & The Key Ingredients To The Perfect Onboarding Process

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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The Importance of the First Mile in Product Development

Oftentimes the trouble with momentum also is that when something has too much momentum too quickly, in my experience at least, it tends to fade out. When there is an increasing level of benefit from using a product over time, I feel like that sustained momentum versus you get this big hit. And so I think when you see momentum, you want to dig into whether or not it's being driven by novelty and something that doesn't necessarily aggregate increasing amounts of value over time of use.

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