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422: Why Do Architects Give Away Free Work? with Bryon McCartney

Business of Architecture Podcast

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Are You Discounting Your Fees?

A lot of our clients come to us and they say, i've gotten all my business on refurrls. And when we dig deep down into that, a lot of times those refurls, you know, there's a certain obligation to do those projects or help those people in a certain way. Sometimes we also hear from architects who've been working for 20, 30 years, and they're discounting their fees to get to convince people to work with them. A, i don't think that's really right. I mean, that's not how it's supposed to work. We want to help them to communicate their value in a better way,. It's clear that their

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