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Bringing Back the American Hoodie
What's Your Problem?
Don't Sell a Sweatshirt to Everybody Who Wants One
When you're essentially having demand massively outstrip your supply, you have some set of choices. Sell people they could have to wait a long time, raise the price would be a classic response. There was every option you could think of that was on the table. We weren't going to sacrifice quality. And we were going to be honest with our customers. But it was a rocky couple of years there for sure.
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