AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Political Branding and Campaign Dynamics
This chapter examines the intricate relationships between political branding, merchandise, and voter identity during election campaigns, with a focus on figures like Bernie Sanders and Elizabeth Warren. It critiques the fluctuating commitments of candidates to their platforms and the implications for progressive policies. The discussion highlights the challenges faced by candidates in maintaining integrity and articulating clear policies amid external pressures and electoral strategies.