Brand Marketing and Direct Marketing

Until very recently, almost all advertising was brand marketing. This is the idea that you could run a commercial ensignfeld or put up a bill board to get people to buy something from you. The internet isn't actually a mass medium and it's not for advertisers either. i invented an idea called permission marketing back in the early nineties before the world wide web. It anticipated personal and relevant ads delivered by email to people who wanted to get them,. would do better then yelling at people, would do better than interrupting people with your ad.