2min chapter

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The experiment every marketer should know

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CHAPTER

The Impact of Family Influence on Business Leadership Decisions

This chapter examines a study on family succession in companies, focusing on how the gender of a departing CEO's firstborn child affects the choice between appointing a family member and hiring externally. The findings suggest that companies with male firstborns may face lower profits due to a higher chance of selecting family CEOs over experienced outsiders.

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