The experiment every marketer should know
Nudge
00:00
The Impact of Family Influence on Business Leadership Decisions
This chapter examines a study on family succession in companies, focusing on how the gender of a departing CEO's firstborn child affects the choice between appointing a family member and hiring externally. The findings suggest that companies with male firstborns may face lower profits due to a higher chance of selecting family CEOs over experienced outsiders.
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