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17min chapter
Mars Inc. (the chocolate story)
Acquired
Candy Wars: The Rise of Mars and the Fall of Hershey
This chapter examines the strategic shifts in the candy industry from the late 20th century, highlighting Hershey's struggle to maintain market relevance while Mars capitalized on innovative marketing and pricing strategies. It discusses the pivotal decisions made by both companies in response to consumer behavior and evolving retail dynamics, including the surprising changes in bar sizes and pricing. The narrative culminates in Mars surpassing Hershey as the leading candy manufacturer, marking a significant turning point in the competitive landscape.
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