The Airline Industry Is Not Happy Till You're Not Happy, Right?

"I swear to God, I mean, some airlines, you talk to their people. You see the way that they, the culture," he says. "They really live that out." He's never been in a city where Virgin doesn't fly out of San Francisco or D.C., but can't fly Virgin America because it has no hub there. The airline industry is trying to make things better for its customers, and sometimes companies are completely on their own side; this may be part of the ideal during unit.