EP 185 | John Collins - How Intercom leveraged content to drive adoption and increase retention
CHURN FM
00:00
The Power of Creating Impactful Experiences
The power of like, creating a really impactful experience is really sometimes under looked at things when it comes to your attention. I think that's what's going to drive obviously top of funnel word of mouth, but then also conversions down the other end. And we often like, and actually, if I never liked today, we were doing an exercise with my team at Avrio, and we were just looking at, okay, what are the different stages of the funnel? Like, where do we see improvements and what can we do? It just came down as like, if we just really fine tune the experience and deliver these sort of wow moments for our users, like, we already have
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