The ROI Trap

I don't think we're keeping up with the rights of disability at all. I am seeing far more investment happening, recognizing that disability inclusion must be in the diversity spectrum and also recognizing that accessibility is a core fundamental right. You just think about talking books were designed for the blind, but my husband lies next to me listening to his books as I'm reading mine. That's the positive use, the negative use,. And so, if you are looking to invest in a feature that will empower someone who's blind, it suddenly becomes well an additional 8% or even 50%.