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15min chapter
A story can change the world (with Elizabeth Cox)
Clearer Thinking with Spencer Greenberg
The Power of Storytelling in Climate Communication
This chapter critically examines the use of fear-based messaging in climate change dialogue and its potential to disengage rather than motivate action. It highlights the effectiveness of relatable storytelling, drawing from historical examples like Ida B. Wells' work, in fostering engagement around critical social issues. Additionally, the chapter discusses the challenges of reshaping public perception on topics such as nuclear power and mental health through positive narrative alternatives.
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Discover
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