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Steffen Hedebrandt - CRO at Dreamdata - How To Map The Customer Journey & Attribute Revenue
The Growth Hub Podcast
How Do You Attribute Revenue in Different Channels in Marketing?
How do you then attribute revenue across different channels in marketing? I think this is a million dollar question for a lot of marketers and marketing teams out there. And how can you attribute revenue between things that are easier to measure like performance marketing versus things that are harder to measure like brand marketing? This is where you kind of need to have a certain point of view on attribution, meaning that what are we looking to do here? Are we trying to understand 100% of everything that affected the deal or are we trying to go from knowing 20, 30% of what's actually impacting deal to 70 or 80%.
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