Why That Worked  – Presented by StoryBrand.ai cover image

#117: How to Make More Money With What You Already Have

Why That Worked – Presented by StoryBrand.ai

CHAPTER

How to Make Money Selling Luxury Items

If what you sell reduces people's anxiety and frustration, you're going to sell more of it. People will pay money to gain status status. If you want to talk about selling a luxury item, what you're actually selling often is status. You just don't have to be as complicated as you're making it.

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