This chapter explores how influencers and platforms like YouTube have revolutionized product marketing and consumer engagement. It also discusses the role of AI in content creation and the changing media consumption habits of different demographics.
Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF. Bill O’Dowd, CEO of Dolphin Entertainment, discusses the company's earnings and creating what he calls "spectacle documentaries." Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.