Jonathan Byrt is the cofounder of Memobottle, the internationally recognised reusable bottle brand that redefined product design and became a global sustainability icon. Through the rise, impact and challenges of scaling Memobottle, Jono developed a unique perspective on purpose-led entrepreneurship, resilience and the realities of building a brand with cultural influence. In this episode, he reflects on the lessons learned from failure, the discipline required to scale with integrity, and why clarity, community and long-term thinking matter more than ever for modern founders.
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(00:00) Introduction
(06:44) Early Lessons in Leadership
(13:18) Finding Purpose Through Problem-Solving
(20:56) The Reality of Building Mission-Based Companies
(29:47) Why Community Is the Strongest Business Advantage
(36:22) Scaling with Integrity
(43:05) Systems, Structure and Sustainable Growth
(50:41) The Psychology of High-Performance Teams
(57:26) The Funding Landscape and Founder Pressure
(01:04:49) Personal Growth and Operating at Capacity
(01:12:33) Building Companies That Matter
(01:20:58) Closing Reflections
