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The Refresh News: The Trade Desk’s Ventura OS: Disrupting CTV, Monetization, and User Experience

AdTechGod Pod

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Optimizing CTV Monetization and User Experience

This chapter explores agreements with OTT players and the significance of advertising on LG TVs, focusing on monetization strategies through premium CTV ad units and native ads. It delves into the competitive landscape of television operating systems, discussing the challenges manufacturers face in a commoditized market, and the growing demand for improved user experiences amidst intense competition. Additionally, the conversation highlights the role of AI in enhancing content discoverability, aiming to create a more seamless streaming experience for viewers.

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