The Power of Storytelling and Marketing

Support for Hidden Brain comes from the NYU Tandon School of Engineering, where researchers are using what we know about human thought to create life-changing technology. On stopwatch science, Dan and Shankar give one another 60 seconds to summarize interesting social science research. I'll run a stopwatch as Dan speaks and here's the buzzer he will hear if he exceeds his time. Back now for another round of Stop What Science.