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Daniel Murray: Get ready to turn the f*** up. The one request I tell our guests, stories or didn't happen. Since we're talking about marketing, marketing strategy, eliminate as many assumptions as you can and always really dig into the truth. Try to be objective about what are we actually trying to accomplish here? What is really important at the end of the day? It's really easy to get sucked into vanity metrics but that's where a lot of the innovation happens. That's where they learn to become a more independent thinker.

Corey got the marketing bug at college and hasn’t looked back. Now an SaaS founder and with his own newsletter, he opens up his playbook.

As writer of the Swipe Files, Corey has more than 10k subscribers and growing. He’s also the founder of SwipeWell, a tool dedicated to helping you save, organize, and reference marketing examples so you always have them when you need them most.

Daniel and Corey get into why SEO is a magic tool, why there’s always a danger in averages, and why becoming an independent thinker is the goal.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Corey:

LinkedIn: linkedin.com/in/corey-haines

Twitter: https://twitter.com/coreyhainesco

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

0:00 Intro

04:23 The Race to Succeed

07:56 Solving The Annual Subscription Problem

08:26 The Magic of SEO