The Marketing Millennials cover image

112 - Corey Haines Opens The Saas Marketing Playbook

The Marketing Millennials

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Introduction

Daniel Murray: Get ready to turn the f*** up. The one request I tell our guests, stories or didn't happen. Since we're talking about marketing, marketing strategy, eliminate as many assumptions as you can and always really dig into the truth. Try to be objective about what are we actually trying to accomplish here? What is really important at the end of the day? It's really easy to get sucked into vanity metrics but that's where a lot of the innovation happens. That's where they learn to become a more independent thinker.

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