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Internal Marketing & What The CEO Really Wants From The Marketing Team

The Dave Gerhardt Show

00:00

How to Drive Internal Alignment

i came up with a little list of things that you can do to drive internal alignment, because i think that we just spend so much time on the channels and the tactics. We just keep, we don't ever address the route sand. It's like so much, it's hard in the short term cause it can take hard conversations, but it solves so many of the problems if you can get aline and everybody has goals around revenue.

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