13min chapter

Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

The Man who accidentally sold $100M on Shopify by Travelling the world - Danny Buck, CRAFTD London

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

Balancing Growth and Profitability

This chapter explores the strategic prioritization of profit over revenue growth, emphasizing sustainable models and long-term value. It discusses the challenges of scaling a business, particularly in e-commerce, while managing cash flow and avoiding burnout. The conversation reflects on carefully navigating growth, advocating for operational refinement over rapid expansion.

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