How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking
Decoder with Nilay Patel
00:00
Millennials and the Future of Home Cooking
This chapter examines how millennials are reshaping home ownership and cooking trends, with a focus on products that fit smaller living spaces like the Big Green Egg. It discusses the company's commitment to sustainability and its innovative approach to engaging customers through community-driven marketing strategies. Additionally, it addresses the challenges of appealing to a diverse demographic while maintaining brand loyalty and quality standards.
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