345: How to use Jobs-to-be-Done to be a market detective – with Dave Duncan, PhD
Product Mastery Now for Product Managers, Leaders, and Innovators
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The Secret Lives of Customers - The Secret Life of Customers
The book is a detective story about solving the mystery of customer behavior. There's a web site for the book, which has more information on it. You can sign it for a news letter. Connect with me on lincon and twitter. Find additional resources at product mastery now dot com.
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