The Impact of API Breakups on Your Business

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Mailchimp and Shopify also went through sort of an interesting API breakup when they started competing with each other. If you want to use a platform product like zappier to plug in that intelligence layer into a sort of a workflow, you bring your own key to zappier. And then you just charge for the user to have access to those tools. My sense is this is actually like the smart savvy way to go about it for a lot of these products.

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Today’s show:

Zapier’s Mike Knoop joins Jason to discuss the early days of Zapier before breaking down the evolution of app integrations and API usage (1:20). They dive into reducing friction for Zapier users, regulating AI, the limitations of present-day AI architecture, and more (43:06).

Check out Zapier: https://zapier.com/

Follow Mike: https://twitter.com/mikeknoop

Time stamps:

(0:00) Mike Knoop joins Jason

(1:20) Zapier’s origin story

(8:40) Zapier’s key inflection point and its profit-sharing model

(14:05) Zapier’s business model

(15:48) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist

(17:03) The evolution of app integrations and API usage

(23:41) Lemon.io - Get 15% off your first 4 weeks of developer time at https://Lemon.io/twist

(25:00) Zapier demo + incorporating AI into your workflow

(36:43) Eight Sleep - Go to https://eightsleep.com/twist to check out the Pod Cover and get $150 off at checkout!