The Share of Ear Data From Edison Research

A m f m radio content as a percentage of our total audio listening. Used to be over half an ounce a little more than a third. The dominant trend is the gradual rise of the mobile device, which has directly cannibalized the time that we spend listening to audio on a traditional broadcast. Back in 20 15, forty seven % of the audio that we listen to came from an a m fm radio,. But today, that's almost tied. Its 34 % with the traditional radio, 32 % with a mobile device.