4min chapter

"World of DaaS" cover image

Guillermo Rauch, CEO of Vercel: AI

"World of DaaS"

CHAPTER

The Power of Brand Connection and Storytelling

This chapter explores the significance of creating a strong brand connection with customers, citing Apple as an example. The speaker emphasizes the role of belief and identification with product creators, and highlights the importance of storytelling and long-term vision.

00:00

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