Pillars of Affiliate Marketing -- Dustin Howes // Performance Marketing Magic, LLC
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Are Affiliate Programs Right for You?
How do you think of who are the right affiliates? How do you work with them? And then also, what's the type of relationship you need to maintain with those affiliates? It definitely depends on how much traffic volume they are capable of. You can have phone calls with hundreds of affiliates every day or every month even. So take your top 10 affiliates that have either the most potential or driving the most traffic existing and have monthly call cadences with them.
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