Adeirov: Sometimes we worry that social media companies use this as an excuse not to do the hard things like taking down content or enforcing regulation. And so for those reasons, I think it's helpful to have other solutions like pre-bunking. But if they're implementing our findings and helping people spot these general techniques, scapegoating groups, false economies, polarization, conspiracy theories, then they've only invested in making their users immune to their own tactics.

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