What's the Model of the Surveilling Gaze?

Joan Rivers: People get in this position where they're like, I don't know what my metadata says about me. And it's really a statement about the panoptic gaze, right? She says people invest in this idea that because we get these targeted ads and we, and these things, there is more quantifiably spying on us than ever before. "I just say, I think I said it on the show board," she says of her argument for why theory under surveillance should be taken seriously.