Shivering itself causes the brown fat to increase your burning, your burn rate in your metabolism. If you get into cold water or an ice bath, and you try and remain calm and resist shivering, you actually short circuit this mechanism for increasing brown fat thermogenesis. What you're doing is your increasing the amount of burning,. Your increasing the burn of energy by increasing the intensity of the heat inside you, so to speak. Now, how much cold exposure and how often? That's the key.

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