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3min chapter
New Customer Journeys
TechMagic with Cathy Hackl
Creating a Successful Virtual Experience
One of the most successful Roblox worlds was created by Aloe or Aloe, a yoga clothing brand. Julie Smithson advises brands to make compelling metaverse experiences like Wendy's and Alo yoga have done. gamification is a huge component that can tie back to that NFT journey of obtaining their badge or token for visiting which will help them come back again. The magical experience can be literally anything now with so many different technologies that can be part of it.
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